Well written book reviews are important to a writer’s success.
In order to become a good writer one must first read.
Putting these two thoughts together. Ed has begun a campaign where he writes a review for every book he reads. These may be fiction stories, self-help book, books of a religious nature, or whatever. Ed posts these reviews on the sites where he buys his books, mostly Amazon. However, he has decided to also include them on his personal website in a goal to support other writers.
In a collage writing class Ed was taught that a good review included not only what is good about an item but also what is bad and should include specific examples. Ed tries to include these points in every review he writes.